{"id":202,"date":"2026-06-08T02:29:14","date_gmt":"2026-06-08T06:29:14","guid":{"rendered":""},"modified":"2026-08-22T17:14:39","modified_gmt":"2026-08-22T17:14:39","slug":"attention-economics","status":"publish","type":"post","link":"https:\/\/aboutyou.name\/?p=202","title":{"rendered":"The Economics of Attention"},"content":{"rendered":"<p><span style=\"6px;\"><span style=\"font-family: Verdana;\">Are you aware of the term &#8216;Attention Economy&#8217;? One of our online course subjects is your <a href=\"?p=446\"><span style=\"color: #ffd700;\">attention in relation <\/span><\/a>to\u00a0the current information economy, corporate management, and the products or services that you offer.<\/span><\/span><\/p>\n<p><span style=\"6px;\"><span style=\"font-family: Verdana;\">Economics is about the allocation of scarce resources. In his book, &#8216;The Economics of Attention&#8217;, Prof Richard Lanham names\u00a0<\/span><\/span><span style=\"color: #ffd700;\"><span style=\"6px;\"><a href=\"http:\/\/www.amazon.com\/Economics-Attention-Style-Substance-Information\/dp\/0226468674\/ref=sr_1_6?s=books&amp;ie=UTF8&amp;qid=1289847174&amp;sr=1-6\"><span style=\"color: #ffd700;\"><span style=\"font-family: Verdana;\">human attention<\/span><\/span><\/a><\/span><\/span><span style=\"6px;\"><span style=\"font-family: Verdana;\"> as the scarce resource, needed to make sense of\u00a0our daily\u00a0information tsunami.<\/span><\/span><\/p>\n<p><span style=\"6px;\"><span style=\"font-family: Verdana;\">Our attention is now so valuable, that elaborate attention structures are erected to attract the most pairs of eyeballs. In the &#8216;stuff economy&#8217;, you dug thro style to get substance. In the &#8216;attention economy&#8217; of &#8216;fluff&#8217;, substance <u>is<\/u> the style.<\/span><\/span><\/p>\n<p><span style=\"6px;\"><span style=\"font-family: Verdana;\">It is the <strong><em><span style=\"color: #006699;\">&#8216;information designers&#8217; &#8211;<\/span><\/em><\/strong>\u00a0artists that make &amp; mix media, like words, images, and sounds &#8211; that create the\u00a0ideal environment to attract the most eyes and ears.<\/span><\/span><\/p>\n<p><span style=\"6px;\"><span style=\"font-family: Verdana;\">Audio books gave print a voice. A journal is now an archive for info. Breaking news comes from Blogs. Online courses need multimedia methods to attract students.<br \/>\n<\/span><\/span><\/p>\n<p style=\"text-align: right;\"><strong><span style=\"color: #ffd700;\"><span style=\"2px;\"><span style=\"font-family: Verdana;\"><a href=\"?p=247\">read more &#8230;<\/a><\/span><\/span><\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"\/userfiles\/image\/Attn-looking.jpg\" alt=\"\" width=\"221\" height=\"244\" \/><\/p>\n<p style=\"text-align: right;\">\n","protected":false},"excerpt":{"rendered":"<p>Are you aware of the term &#8216;Attention Economy&#8217;? One of our online course subjects is your attention in relation to\u00a0the current information economy, corporate management, and the products or services that you offer. Economics is about the allocation of scarce resources. In his book, &#8216;The Economics of Attention&#8217;, Prof Richard Lanham names\u00a0human attention as the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/aboutyou.name\/index.php?rest_route=\/wp\/v2\/posts\/202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aboutyou.name\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aboutyou.name\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aboutyou.name\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aboutyou.name\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=202"}],"version-history":[{"count":5,"href":"https:\/\/aboutyou.name\/index.php?rest_route=\/wp\/v2\/posts\/202\/revisions"}],"predecessor-version":[{"id":10858,"href":"https:\/\/aboutyou.name\/index.php?rest_route=\/wp\/v2\/posts\/202\/revisions\/10858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aboutyou.name\/index.php?rest_route=\/wp\/v2\/media\/2502"}],"wp:attachment":[{"href":"https:\/\/aboutyou.name\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aboutyou.name\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aboutyou.name\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}