{"id":836,"date":"2026-06-08T02:29:14","date_gmt":"2026-06-08T06:29:14","guid":{"rendered":""},"modified":"2026-06-26T19:31:54","modified_gmt":"2026-06-26T19:31:54","slug":"key-3","status":"publish","type":"post","link":"https:\/\/aboutyou.name\/?p=836","title":{"rendered":"Key # 3"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"color: #ffd700;\"><strong><span style=\"6px;\"><span style=\"font-family: Verdana;\">Keys to a Go-Ahead<\/span><\/span><\/strong><\/span><\/p>\n<p><span style=\"6px;\"><span style=\"font-family: Verdana;\">3. <span style=\"color: #ffd700;\">Reiterate Your Value: <\/span><\/span><\/span><\/p>\n<p><span style=\"6px;\"><span style=\"font-family: Verdana;\"><span style=\"color: #ffd700;\">Provide &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230; support to justify the cost:<\/span><br \/>\n<\/span><\/span><\/p>\n<p><span style=\"6px;\"><span style=\"font-family: Verdana;\">a. Time to help client organize their thoughts and feelings.<br \/>\nb. Repeat the Needs they recognized and the value of the Solutions offered.<br \/>\nc. Make them feel a sense of Urgency.<br \/>\nd. Revisit the Mutual Agenda. Name again the Benefits and Risk aversions.<br \/>\ne. Make them strongly feel their pains and hot buttons.<br \/>\nf. Make sure client understands the daily cost of NOT solving the problems.<br \/>\ng. When making a Proposal, do it in different ways:<br \/>\n<\/span><\/span><\/p>\n<ul>\n<li><span style=\"6px;\"><span style=\"font-family: Verdana;\"> The cost of fixing it NOW versus cost of NOT having Solutions in place.<\/span><\/span><\/li>\n<li><span style=\"6px;\"><span style=\"font-family: Verdana;\">The cost of fixing it in 1-6-12-18 months from NOW.<\/span><\/span><\/li>\n<\/ul>\n<p style=\"text-align: right;\"><a href=\"?p=837\"><span style=\"color: #ffd700;\"><span style=\"2px;\"><strong><span style=\"font-family: Verdana;\">read more &#8230;<\/span><\/strong><\/span><\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keys to a Go-Ahead 3. Reiterate Your Value: Provide &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230; support to justify the cost: a. Time to help client organize their thoughts and feelings. b. Repeat the Needs they recognized and the value of the Solutions offered. c. Make them feel a sense of Urgency. d. Revisit the Mutual Agenda. Name again the Benefits&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/aboutyou.name\/index.php?rest_route=\/wp\/v2\/posts\/836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aboutyou.name\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aboutyou.name\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aboutyou.name\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aboutyou.name\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=836"}],"version-history":[{"count":1,"href":"https:\/\/aboutyou.name\/index.php?rest_route=\/wp\/v2\/posts\/836\/revisions"}],"predecessor-version":[{"id":5059,"href":"https:\/\/aboutyou.name\/index.php?rest_route=\/wp\/v2\/posts\/836\/revisions\/5059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aboutyou.name\/index.php?rest_route=\/wp\/v2\/media\/1833"}],"wp:attachment":[{"href":"https:\/\/aboutyou.name\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aboutyou.name\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aboutyou.name\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}