The Economics of Attention

Are you aware of the term ‘Attention Economy’? One of our online course subjects is your attention in relation to the current information economy, corporate management, and the products or services that you offer.

Economics is about the allocation of scarce resources. In his book, ‘The Economics of Attention’, Prof Richard Lanham names human attention as the scarce resource, needed to make sense of our daily information tsunami.

Our attention is now so valuable, that elaborate attention structures are erected to attract the most pairs of eyeballs. In the ‘stuff economy’, you dug thro style to get substance. In the ‘attention economy’ of ‘fluff’, substance is the style.

It is the ‘information designers’ – artists that make & mix media, like words, images, and sounds – that create the ideal environment to attract the most eyes and ears.

Audio books gave print a voice. A journal is now an archive for info. Breaking news comes from Blogs. Online courses need multimedia methods to attract students.

read more …

Similar Posts

  • Our Psyche Therapy

    Our Holistic Psyche Therapy The basic tenets of our noölogic psychoanalysis include: someone’s attitude, mannerism, experience, and thought is largely influenced by non-rational drives that are rooted in the unconscious subconscious. conflicts between conscious and unconscious thoughts and feelings can result in mental or emotional disturbances, such as: neurosis, anxiety, melancholy, various forms and spells…

  • What after 2016?

    PREDICTIONS FROM 2016 ON Did you think in 1998 that 3 years later you would never take pictures on paper film again? What happened to Kodak will happen in a lot of industries in the next 10 years – and most people don’t see it coming. Yet digital cameras were invented in 1975. The first…

  • Acting IN <<< >>> Acting OUT

    The strategy of internalizing instinctive, defensive procedures is a form of a re-enactment. We could call it ‘acting in’. To commit violence on oneself is the method preferred by our culture for various reasons. One of the positive aspects in the recent escalation of violence ‘acting out’ is that it is forcing us to face…

  • Indoor Farming

    CEA Controlled Environment Agriculture Indoor Farming  Container Farming Modular Farms Urban Farming Aquaponics, a complete indoor eco-system Hydroponic produce often tastes watery or it tastes off. You often get the abundance of one flavor, like anise, rather than balanced, which is why it has a bad rep with chefs. On the other hand, our chefs…

  • Psycho-somatic symptoms

    Traumatic symptoms not only affect your emotional and mental states, but your physical health as well. When no cause for a physical malady ( Candida Overgrowth?) can be found, stress and trauma are the most likely candidates. Trauma can make someone blind, mute, or deaf; it can cause paralysis in legs, arms, or both; it…

  • Making connections

    The brain and the rest of the nervous system are composed of many different types of cells, but the primary functional unit is a cell called the neuron. All sensations, movements, thoughts, memories, and feelings are the result of signals that pass through neurons. Neurons consist of three parts: The cell body containing the nucleus,…