Five Economies?
The world economy
combines and intertwines
five very different economies:
- the products or stuff economy,
- the digital, bits or fluff economy,
- the attention economy,
- the experiences economy,
- the transformations economy.
In #2 the bits are often for free as a means to have you buy the #1 stuff. In #3 our Attention is key! It is focused mainly on the services & stuff for socializing & active entertainment.
Some of the best-known Attention Industries are: print media, cable, home-video, movies, music, and advertising.
In these rapidly emerging new economies, the most valuable commodity seems to be the quantum bits of our Attention energy available during our free time.
Time is the new currency of our experiences whose basis is our Attention, and whose “social” value/capital is reputation, and whose focus and outlook is abundance.
The business of guiding/coaching individual transformations is now the fastest growing of these 4 economies and will have the greatest impact on the future of mankind.
More information can be found in: “The Attention Economy“, “The Economics of Attention”, “The Experience Economy“.
So, which economies matter most to you?
