Attention Retention

Tactics for achieving Attention Retention
with www-information:

Relevance:

  • Appropriate scope
  • Frequent updating
  • Steady stream of benefits
  • More of what visitors love
  • Content that fulfills a need

Engagement:

  • Narrative
  • Interactivity
  • Competition
  • Entertainment
  • Production values

Community:

  • Flattery
  • Co-creation
  • Recognition
  • Customization
  • Personalization
  • Sense of belonging

Convenience:

  • Quick downloads
  • Intuitive navigation
  • Minimal distractions
  • Bite-sized chunks of information

read more …

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