Key is to develop a simple message that gets Attention because it encapsulates many important ideas. Information-designs have to be clear and attention getting, such as geo-forms, and color. The best are concise, relevant messages from a trusted source that evokes emotions. It should be a graphic representation of relationships between different pieces of content….
Tactics for achieving Attention Retention with www-information: Relevance: Appropriate scope Frequent updating Steady stream of benefits More of what visitors love Content that fulfills a need Engagement: Narrative Interactivity Competition Entertainment Production values Community: Flattery Co-creation Recognition Customization Personalization Sense of belonging Convenience: Quick downloads Intuitive navigation Minimal distractions Bite-sized chunks of information read more…
Aspects of Attention regarding you and your products and/or services Is it easier for people to attend to the abnormal in a familiar field than to recognize the normal in an unfamiliar setting? The unexpected seems to receive more Attention particles. Research finds that people pay more Attention to something if they understand it in…
The abundance of Information coming to your senses also needs to be filtered for Relevancy and Confidentiality. Electronic (software) relevance filters are based on one’s preferences and specific “Need to know” information. Understanding the basic ways of attending offers us a new way of understanding our body’s systems, rather than manipulating its components by synthetic…
In competitive markets Attention Allocation Efficiencies (AAE) are powerful differentiators. Do you think about the relationship with your customers in traditional terms only? Systems have been created that allow clients to exchange information in return for future Attention particles. Is this the new currency? Perhaps the first step in determining your own AAE is to…
Check if Attention Allocation occurs at the proper choice points. Choice points occur when someone terminates a particular task and must determine which task to do next. Most people don’t think about Attention, but value it and desire simple means to deliver more effective output from their Attention energy investments. Perhaps, Attention efficiencies have to…
Attention Allocation Efficiency (AAE) is the degree to which people allocate their quantum Attention energy beam to the “right” places at the “right” time. Attention Efficiency Ratio (AER) is the ratio between useful, valuable, or effective output to the total Attention energy input into any system or systems. Questions are: can I delegate the processing…
Aspects of Attention with regard to the Matters at Hand #II Managers who care about their scarcest plus potentially richest resources might consider the use of: education. ways to assess, Attention-getting techniques, controls to limit volume of information, protection against useless information. More information requires more delegation. The ability to prioritize information, to focus and…
Aspects of Attention with regard to the Matters at Hand #I An information fatique syndrome occurs when there is: irritability and anger, pain in the stomach and muscles, an inability to make decisions or cope in other ways, frequent feelings of helplessness and lethargy, loss of energy and enthusiasm for leisure activities, an inability to…
Today’s imbalance between all the incoming information and the time available for processing has become a WW problem. We are all info+knowledge providers. Many people process information for a living. The production of info+knowledge and the effective allocation of their Attention particles is all they have to offer. Therefore AI is doing most of it…
If a corporation operates in Survival mode, then the Allocation of Attention energy to strategy might not be enough. Action might be taken as well. How about: bringing in a consultant to shake up the minds of management, having a management retreat to focus on strategic matters, focusing management minds on threatening actions by competitors, systematizing…
Aspects of Attention in the context of Corporate Management Do many people look for acceptance, autonomy, and admiration before they orient their Attention toward a task? Attention leadership contains 4 elements: Maintaining the Attention of their clients, Directing the Attention of those who follow them, Attracting the right kind of Attention to themselves, Focus on…
